Tsis pub twg paub Txoj cai

Txoj Cai Tswjfwm Ntiag Tug no piav qhia txog koj cov ntaub ntawv khaws cia, siv, thiab qhia tawm li cas thaum koj mus ntsib lossis yuav khoom ntawm Moloco (“Lub Vev Xaib”).

TUS KHEEJ NTAUB NTAWV TUS KHEEJ

Thaum koj mus xyuas lub Vev Xaib, peb mam li sau qee cov ntaub ntawv hais txog koj lub xov tooj, nrog rau cov ntaub ntawv hais txog koj tus web browser, IP chaw, lub sijhawm tsam, thiab ib co ntawm cov ncuav qab zib uas tau muab ntsia koj lub iPad. Tsis tas li ntawd, thaum koj tuaj mus rau hauv Tsev kawm ntawv, peb sau cov ntaub ntawv hais txog cov nplooj ntawv web site lossis cov khoom koj pom, cov websites twg lossis cov ntsiab lus tshawb nrhiav koj xa mus rau Lub Tsev Kawm Ntawv, thiab cov lus qhia txog koj kev koom tes nrog Lub Chaw. Peb xa mus rau cov ntaub ntawv cia li tau khaws cia ua "Cov Ntaub Ntawv Qhia Txog".

Peb sau Cuab Yeej Siv cov lus siv cov nram qab no:

- “Cov ncuav qab zib” yog cov ntaub ntawv siv uas muab tso rau hauv koj lub twj lossis lub computer thiab feem ntau suav nrog tus cim tsis qhia npe. Yog xav paub cov ntaub ntawv ntau ntxiv txog cov ncuav qab zib, thiab yuav ua li cas kaw cov ncuav qab zib, mus saib  Hais Txog Txhua Lub Ncuav Qab Zib. 

- “Cov ntaub ntawv sau cia” taug qab cov kev ua tshwm sim ntawm Tus Xaib, thiab sau cov ntaub ntawv suav nrog koj tus IP chaw nyob, hom browser, tus muab kev pabcuam Is Taws Nem, xa cov nplooj ntawv / tawm tawm, thiab cov hnub tim / sijhawm.

- "Web beacons", "tags", thiab "pixels" yog cov ntaub ntawv siv hluav taws xob siv los sau cov ntaub ntawv hais txog yuav ua li cas koj xauj lub xaib.

- "Facebook pixels" thiab "Google Adwords Pixel" yog cov ntaub ntawv siv hluav taws xob uas yog Facebook thiab Google feem, thiab yog siv los ntawm peb los muab koj cov kev pabcuam zoo dua rau koj thiab yog li peb tuaj yeem txhim kho peb cov khoom txuas ntxiv.

Tsis tas li ntawd, thaum koj ua kev yuav khoom lossis npaj siab yuav khoom los ntawm cov xaib, peb sau qee cov ntaub ntawv los ntawm koj, suav nrog koj lub npe, chaw nyob xa nqi, chaw nyob xa khoom, cov ntaub ntawv them nqi (suav nrog daim npav rho nyiaj, PayPal), email chaw nyob, thiab xov tooj tus naj npawb. Peb xa mus rau cov ntaub ntawv no raws li "Cov ntaub ntawv xaj".

Thaum peb tham txog "Tus Kheej Cov Ntaub Ntawv" hauv Txoj Cai Tswjfwm Ntiag Tug no, peb tabtom tham txog kev Qhia Txog thiab Kev Qhia Txog Cov Ntawv.

GOOGLE

Peb siv ntau yam khoom thiab cov qauv uas muab los ntawm Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

Google Tuav Manager

Rau cov laj thawj ntawm pob tshab thov nco ntsoov tias peb siv Google Tag Manager. Google Tag Tus Thawj Coj tsis suav sau cov ntaub ntawv tus kheej. Nws yooj yim txhawb kev koom ua ke thiab kev tswj hwm ntawm peb cov cim npe. Cov cim npe yog cov cim kev cai me me uas pabcuam rau kev ntsuas tsheb thiab cov neeg tuaj saib tus cwj pwm, kom paub txog kev cuam tshuam ntawm kev tshaj tawm online lossis kuaj thiab ua kom zoo ntawm peb lub vev xaib.

Yog xav paub ntxiv txog Google Tag Manager mus ntsib: Siv Txoj Cai

Google Analytics

Lub vev xaib no siv kev pabcuam txheeb xyuas ntawm Google Analytics. Google Analytics siv "ncuav qab zib", uas yog cov ntawv sau rau hauv koj lub khoos phis tawm, los pab lub vev xaib txheeb xyuas seb cov neeg siv lub xaib nyob rau qhov twg. Cov ntaub ntawv tsim tawm los ntawm cov khaub noom hais txog kev siv koj lub vev xaib (suav nrog koj tus IP address) yuav kis mus rau thiab khaws cia los ntawm Google ntawm cov servers hauv Tebchaws Meskas.

Peb kos koj cov xim rau qhov tseeb tias Google Analytics yog ntxiv los ntawm cov code "gat._anonymizeIp ();" nyob rau lub vev xaib no los lav qhov tsis lees paub cov npe ntawm IP chaw nyob (thiaj li hu IP-masking).

Nyob rau hauv cov ntaub ntawv ntawm kev ua haujlwm ntawm tus IP tsis qhia npe, Google yuav txiav / tsis qhia npe lub octet kawg ntawm tus IP chaw nyob rau Cov Tswvcuab Cov Tswv Cuab ntawm Tebchaws Europe thiab ntxiv rau lwm cov tog neeg rau Daim Ntawv Pom Zoo ntawm European Thaj Chaw. Tsuas yog tshwj tsis yog muaj qee leej, tus lej IP tag nrho raug xa mus rau thiab ua kom luv los ntawm Google servers hauv tebchaws Asmeskas. Sawv cev ntawm tus muab lub vev xaib, Google yuav siv cov ntaub ntawv no rau lub hom phiaj los ntsuas koj qhov kev siv lub vev xaib, sau cov ntawv ceeb toom ntawm cov haujlwm ntawm lub vev xaib rau cov tswj hwm lub vev xaib thiab muab lwm cov kev pabcuam ntsig txog lub vev xaib kev ua haujlwm thiab kev siv internet rau tus xaib no. Google yuav tsis koom nrog koj tus IP chaw nrog lwm cov ntaub ntawv tuav los ntawm Google. Koj tuaj yeem tsis kam lees siv cov ncuav qab zib los ntawm xaiv cov chaw tsim nyog ntawm koj lub browser. Txawm li cas los xij, thov nco ntsoov tias yog koj ua qhov no, koj yuav tsis tuaj yeem siv tag nrho ua haujlwm ntawm lub vev xaib no.

Tsis tas li, koj tuaj yeem tiv thaiv Google sau thiab siv cov ntaub ntawv (cov ncuav qab zib thiab IP chaw nyob) los ntawm rub tawm thiab txhim kho qhov browser plug-in muaj nyob hauv qab xav paub ntxiv.

Koj tuaj yeem tsis kam lees siv Google Analytics los ntawm nias rau kab txuas hauv qab no. Ib qho khaub noom-tawm tsis koom yuav raug teeb tsa rau lub khoos phis tawm, uas txwv tsis pub sau yav tom ntej ntawm koj cov ntaub ntawv thaum mus saib lub vev xaib no:

Tshem Google Analytics

Cov ntaub ntawv ntxiv hais txog cov lus thiab cov cai siv thiab cov ntaub ntawv ntiag tug tuaj yeem nrhiav tau ntawm  cov ntsiab lus uas Lossis ntawm pomeies. Thov nco ntsoov tias hauv lub vev xaib no, Google Analytics code tau ntxiv los ntawm "anonymizeIp" kom ntseeg tau tias tsis muaj cov npe ntawm IP chaw nyob (thiaj li hu IP-masking).

Google Dynamic Remarketing

Peb siv Google Dynamic Remarketing tshaj tawm trivago thoob plaws Internet, tshwj xeeb hauv Google Display Network. Dynamic remarketing yuav tso tawm cov lus tshaj tawm rau koj raws li qhov chaw twg ntawm peb lub vev xaib koj tau saib los ntawm tso cov khaub noom ntawm koj lub web browser. Cov khaub noom no tsis hais txog koj lossis muab kev nkag rau koj lub khoos phis tawm lossis khoom siv mobile. Cov khoom qab zib yog siv los qhia rau lwm lub vev xaib tias "Tus neeg siv khoom no tau ntsib ib nplooj ntawv tshwj xeeb, yog li qhia lawv tshaj tawm txog nplooj ntawv ntawd." Google Dynamic Remarketing cia peb kho kom haum rau peb kev lag luam kom haum rau koj cov kev xav tau thiab tsuas yog tso tawm cov lus tshaj tawm uas cuam tshuam rau koj.

Yog tias koj tsis xav pom kev tshaj tawm ntawm trivago, koj tuaj yeem tawm ntawm Google kev siv cov ncuav qab zib los ntawm kev mus saib xyuas Google Cov Chaw Tshaj TawmCov. Yog xav paub ntxiv mus xyuas Google lub Tsis pub twg paub Txoj cai.

DoubleClick los ntawm Google

DoubleClick siv cov ncuav qab zib los ua kom muaj kev txaus siab rau kev tshaj tawm. Lub ncuav qab zib txheeb xyuas qhov twg ad tau qhia hauv qhov browser thiab seb koj puas tau nkag mus rau lub vev xaib los ntawm kev tshaj tawm. Lub ncuav qab zib tsis sau cov ntaub ntawv tus kheej. Yog tias koj tsis xav pom cov ntawv tshaj tawm, koj tuaj yeem tawm ntawm Google kev siv cov ncuav qab zib los ntawm kev mus saib xyuas Google Cov Chaw Tshaj TawmCov. Yog xav paub ntxiv mus xyuas Google lub Tsis pub twg paub Txoj cai.

FACEBOOK

Peb kuj tseem siv cov cim rov ua dua tshiab thiab Lub Chaw Pom Kev Ncaj Qha yog muab los ntawm lub tuam txhab Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, "Facebook").

Facebook Saib Xyuas Tub Sab

Nyob rau hauv cov ntsiab lus ntawm kev txaus siab raws li kev tshaj tawm online, peb siv cov khoom lag luam Facebook Cov Neeg Tuaj Mloog. Rau lub hom phiaj no, daim ntawv sau tsis rov thiab tsis kuaj tus kheej (tus nqi hash) yog tsim los ntawm koj cov ntaub ntawv siv. Ntawd tus nqi hash tuaj yeem xa mus rau Facebook rau kev txheeb xyuas thiab kev lag luam. Cov Ntaub Ntawv Sib Sau muaj koj cov haujlwm hauv lub vev xaib ntawm trivago NV (piv txwv li kev coj cwj pwm, mus xyuas cov subpages, thiab lwm yam). Koj tus IP chaw tau kis ib yam nkaus thiab siv rau thaj chaw saib xyuas kev tshaj tawm. Cov ntaub ntawv sau tsuas yog kis tau nkag rau hauv Facebook thiab yog tsis qhia rau peb uas txhais tau tias cov ntaub ntawv ntiag tug ntawm cov neeg siv tsis pom ntawm peb.

Yog xav paub ntxiv txog cov cai ntiag tug ntawm Facebook thiab Cov Neeg Tuaj Mloog Hauv Tsev, thov kos  Facebook Txoj Cai Tswjfwm Ntiag Tug or Cov Neeg Siv Kev KhwvCov. Yog tias koj tsis xav tau cov ntaub ntawv los ntawm Custom Audience, koj tuaj yeem kaw Cov Neeg Tuaj Mloog Cov Neeg Siv Khoom no.

Facebook Txauv FBX

Thaum koj mus ntsib peb lub vev xaib nrog kev pab ntawm remarketing cim npe, qhov sib txuas ncaj qha ntawm koj tus browser thiab Facebook server tau tsim. Facebook tau txais cov ntaub ntawv uas koj tau tuaj ntsib peb lub vev xaib nrog koj tus IP address. Qhov no tso cai rau Facebook ua tus xa koj mus ntsib peb lub vev xaib rau koj tus neeg siv nyiaj. Cov ntaub ntawv yog li tau peb tuaj yeem siv rau kev teeb tsa ntawm Facebook Ads. Peb taw tes tias peb ua tus muab kev pabcuam ntawm lub vev xaib tsis muaj kev paub txog cov ntsiab lus ntawm cov ntaub ntawv xa mus thiab siv nws los ntawm Facebook.

Facebook Hloov Dua Lub Neej Soj Ntsuam

Cov cuab yeej no tso cai rau peb ua raws li kev ua ntawm cov neeg siv tom qab lawv tau rov rau tus kws kho mob lub vev xaib los ntawm txhaj rau ntawm Facebook tshaj tawm. Peb yog li no tuaj yeem sau cov kev ua tau zoo ntawm kev tshaj tawm Facebook rau kev tshaj tawm thiab kev tshawb fawb txog kev lag luam. Cov ntaub ntawv sau tseem tsis qhia npe. Qhov no txhais tau tias peb tsis tuaj yeem pom ntawm cov ntaub ntawv ntiag tug ntawm txhua tus neeg siv. Txawm li cas los xij, cov ntaub ntawv khaws cia raug cawm thiab ua los ntawm Facebook. Peb tabtom ceeb toom koj txog qhov no raws li peb cov ntaub ntawv ntawm lub sijhawm no. Facebook muaj peev xwm txuas cov ntaub ntawv nrog koj tus lej Facebook thiab siv cov ntaub ntawv rau lawv tus kheej kev tshaj tawm, raws li Facebook txoj cai ntiag tug pom nyob hauv qab: Facebook Txoj Cai Tswjfwm Ntiag Tug. Facebook Kev Hloov Chaw Sib Tw tseem tso cai rau Facebook thiab nws cov koom tes los qhia koj tshaj tawm hauv thiab sab nrauv Facebook. Ib qho ntxiv, cov kua nplaum yuav raug khaws tseg rau hauv koj lub computer rau cov laj thawj no.

  • Los ntawm kev siv lub vev xaib koj pom zoo rau cov ntaub ntawv txheej txheem cuam tshuam nrog kev koom ua ke ntawm Facebook pixel.
  • Thov nyem qhov no yog koj xav thim koj qhov kev tso cai: Tshaj Tawm Chaw.

YUAV UA LI CAS XAV TAU QHIA TXOG KOJ COV NTAUB NTAWV LAWM?

Peb siv Daim Ntawv Qhia Txog Kev Txiav Txim uas peb tau sau tseg feem ntau ua kom tiav cov lus txib ntawm qhov chaw (nrog rau kev ua koj cov ntaub ntawv them nqi, npaj rau kev xa khoom, thiab muab cov ntawv xa nyiaj tuaj rau koj thiab / los yog kev pom zoo). Ntxiv mus, peb siv Cov Lus Qhia Txog Kev Txiav Txim rau:

  • Sib txuas lus nrog koj;
  • Tshawb xyuas peb cov xaj kom muaj kev pheej hmoo lossis kev dag; thiab
  • Thaum nyob rau hauv txoj kab nrog cov kev nyiam koj tau qhia nrog peb, muab koj cov ntaub ntawv lossis kev tshaj tawm ntsig txog peb cov khoom lossis cov kev pabcuam.
  • Muab kev pabcuam rau koj nrog kev ua haujlwm raws koj tus kheej
  • Siv rau kev txheeb xyuas lub hom phiaj, suav nrog kev tshaj tawm thiab rov tawm ntawm ntau lub platform xws li tab sis tsis txwv rau, Facebook thiab Google.

Peb siv cov Ntaub Ntawv Ntaus Ntawv uas peb sau los pab peb kom paub tseeb tias yuav muaj kev pheej hmoo thiab kev dag (tshwjxeeb, koj tus IP chaw nyob), thiab ntau ntxiv los txhim kho thiab kho peb qhov chaw (piv txwv li, los ntawm kev tsim tshuaj ntsuam txog tias peb cov neeg tuaj yeem ntsib thiab nrog lub Vev-xaib, thiab kom ntsuam xyuas qhov kev ua tiav ntawm peb li kev lagluam thiab kev tshajtawm tshaj tawm haujlwm).

QHIA KOJ COV NTAUB NTAWV QHIA

Peb faib koj Cov Ntaub Ntawv ntiag tug nrog rau lwm tus neeg los pab peb siv koj Cov Ntaub Ntawv Tus Kheej, raws li tau piav qhia saum toj no. Peb siv Google Analytics los pab peb kom nkag siab li cas peb cov neeg siv khoom siv lub Xaib - koj tuaj yeem nyeem ntxiv txog yuav ua li cas Google siv koj tus kheej Cov Ntaub Ntawv ntawm no: Tsis pub twg paub. Koj tuaj yeem xaiv qhov tawm ntawm Google Analytics ntawm no: https://tools.google.com/dlpage/gaoptout.

Thaum kawg, peb tseem tuaj yeem faib koj Cov Ntaub Ntawv Tus Kheej los ua raws li cov cai thiab cov cai kav, txhawm rau teb rau tsab ntawv yuam neeg, ntawv ceeb toom tshawb lossis lwm qhov kev thov raug cai rau cov ntaub ntawv peb tau txais, lossis txwv tsis pub tiv thaiv peb cov cai.

BEHAVIORAL ADVERTISING

Raws li tau piav qhia saum toj saud, peb siv Koj Tus Kheej Cov Ntaub Ntawv los muab kev tshaj tawm lossis kev tshaj tawm kev lag luam rau peb uas peb ntseeg tias yuav zoo rau koj. Yog xav paub ntxiv txog yuav ua li cas tsom kev tshaj tawm kev ua haujlwm, koj tuaj yeem mus saib Network Advertising Initiative's ("NAI") nplooj ntawv qhia ntawm understanding Online Tshaj Tawm.

Koj tuaj yeem tawm-tawm ntawm kev tshaj tawm kev lag luam uas siv kev sib txuas hauv qab no:

Ib qho ntxiv, koj tuaj yeem xaiv tawm qee cov kev pabcuam no los ntawm kev mus saib Digital Advertising Alliance lub opt-out portal ntawm Digital Advertising Alliance's.

TSIS TXHOB KHIAV

Thov nco ntsoov tias peb tsis hloov peb qhov chaw khaws cov ntaub ntawv thiab siv cov kev coj thaum peb pom tus Tsis Txaus Ntsia ntawm koj tus browser.

KOJ TXOJ CAI

Yog tias koj yog ib tug neeg nyob sab Europe, koj muaj txoj cai nkag mus rau koj tus kheej cov ntaub ntawv uas peb tuav txog koj thiab thov kom koj cov ntaub ntawv ntiag tug kho, hloov, lossis tshem tawm. Yog tias koj xav siv txoj cai no, thov hu rau peb los ntawm cov xov tooj hauv qab no.

Ntxiv thiab, yog tias koj yog tus neeg nyob sab Europe peb nco ntsoov tias peb tabtom ua koj cov ntaub ntawv xwv kom ua tiav cov ntawv cog lus uas peb muaj nrog koj (piv txwv li yog tias koj ua tus txiav txim los ntawm Lub Xaib), lossis lwm yam los ua raws li peb cov khoom lag luam uas tau teev tseg saum no. Ntxiv mus, thov nco ntsoov tias koj cov ntaub ntawv yuav raug xa mus nyob sab nraum teb chaws Europe, nrog rau Canada thiab Tebchaws Asmeskas.

COV NTAUB NTAWV TSHAJ TAWM

Thaum koj muab ib qho xaj los ntawm Lub Vev Xaib, peb yuav ceev koj cov ntaub ntawv txog Kev Txiav Txim rau peb cov ntaub ntawv tshwj tsis yog thiab txog thaum koj nug peb kom rho tawm cov ntaub ntawv no.

HLOOV

Peb yuav hloov kho txoj cai tswjfwm ntiag tug ntawm ib ntu rau lub sijhawm kom muaj kev cuam tshuam, piv txwv li, hloov rau peb cov kev coj ua lossis lwm yam kev ua haujlwm, kev cai lossis kev tswj cai.

NTAWV NYEEM UA LAG LUAM THIAB NTAWV CEEB TOOM (Yog Siv)

Los ntawm kev nkag mus rau koj tus lej xov tooj hauv daim tshev tawm thiab pib kev yuav khoom, koj pom zoo tias peb yuav xa koj cov ntawv ceeb toom (rau koj daim ntawv xaj, suav nrog cov ntawv ceeb toom uas tau muab tso tseg) thiab cov ntawv tshaj tawm kev lag luam. Cov ntawv tshaj tawm kev lag luam yuav tsis pub dhau 15 toj ib hlis. Koj tuaj yeem tshem tawm cov ntawv txuas ntxiv los ntawm kev teb rov qab TXHOBCov. Xov thiab ntaub ntawv tus nqi them tuaj yeem siv.

TIV TAUJ PEB

Yog xav paub ntau ntxiv txog peb txoj kev ceev ntiag tug, yog tias koj muaj lus nug, lossis yog koj xav ua kev tsis txaus siab, thov hu rau peb ntawm e-mail ntawm [email tiv thaiv]

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